TAG Heuer Tesla Roadster

March 14, 2010 at 8:53 pm

Luxury watch maker TAG Heuer has a serous passion for high-end car, and their latest partnership is with American super EV maker, the Tesla.

At this year’s Geneva Motor Show they came up with a special edition Tesla Roadster celebrating the Swiss brand’s 150th anniversary. It features a TAG Heuer Meridiist mobile phone as well as a one-fifth second Heuer Limited Edition Stopwatch. This Swiss-made timepiece with mechanical movement pays tribute to the 1860 founding of the company and evokes the mythic revival of the brand’s vintage stopwatches.

TAG Heuer Tesla Roadster Tesla Roadster TAG Heuer

“TAG Heuer has a rich history and expertise with the world’s most prestigious racing teams — but this is the first ever partnership we’ve forged with an electric sports car company,” said Jean-Christophe Babin, President and CEO of TAG Heuer. “We believe that high-performance drivers are increasingly searching for products that are efficient, socially responsible and stylish. TAG Heuer and Tesla are two of the few companies already achieving these ideals today.”