Dodge has come up with a new marketing plan for the last bunch of Vipers they are going to produce, before it’s axed forever.

It’s called the Dealer Exclusive Program. Each of Dodge dealers who sell a certain amount of Vipers will qualify to enter this program in which they can design highly bespoke special editions of the 2010 Viper for their loyal customers!

Here’s a trio of models designed based on this plan, and they include the Dodge Viper SRT10 ACR Roadster, developed specifically with Woodhouse Dodge in Blair, Neb., featuring a Race Yellow Clear Coat exterior with yellow driver’s stripe; the “Reverse SRT10 ACR” developed with Tomball Dodge in Tomball, Texas, featuring the reverse color combination of the Snakeskin Green Special Edition introduced earlier this model year; and the Black SRT10 Coupe with Plum Crazy dual racing stripes developed with Roanoke Dodge in Roanoke, Ill.

It’s a shame the the production of the 2010 Viper will come to an end very soon, because the current gen is such a sweet car. It’s got a 600+ V10 engine, it’s better looking than ever and most of the faults in the previous models are totally cured in this one. An all-new model will replace it in the coming year.

Further Readings:

• Ram Cargo Van Based on Dodge Caravan
• 2010 Dodge Caliber Rush